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Master of Digital Marketing Communications
La Trobe University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00115M
The Master of Digital Marketing Communications will equip graduates with interdisciplinary skills needed to perform as leaders in a diverse range of digital business environments. The combination of digital marketing and communications will develop advanced knowledge on how to reach customers online, leverage digital channels, design new products given customer experience, visualise data, manage crisis, and communicate in a corporate environment.
Structure
240 credit points: Two years full-time or part-time equivalent. Students with an undergraduate degree in related fields can receive advanced standing for the four foundation subjects and reduce the duration of their course to 1.5 years.
Subjects
- First year: Semester 1: Sustainable Management and Marketing
- Advanced Consumer Decision Making
- Marketing Management
- Statistics for Business and Finance. Semester 2: Digital Marketing Introduction to Accounting and Finance
- Principles of Economics
- Social Media Practice and Journalism. Second year: Semester 1 or Semester 2: Strategic Political Communication
- Customer Relationship Management
- Strategic Communication Writing
- Customer Experience Design
- Issues Management in Strategic Communication
- Strategic Communication Research
- Strategic Communication Strategy
- Social Media Marketing and Strategy
Standard entry requirements
Domestic: Academic level: Australian Bachelor's degree (or equivalent). Alternate entry: Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor degree, may be considered. In making an offer to an applicant, the University will give consideration to a range of factors to determine whether an applicant has demonstrated the capacity to work at a Masters level, including academic record, English proficiency, and/or employment experience. International: English language requirement: IELTS (Academic) score of 6.5, with no individual band less than 6.0.Academic entry requirement: Successful completion of an Australian Bachelor's degree (or its equivalent). Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor's degree may be considered.
Further information
Graduates will have the opportunity to enter into a diverse marketing profession. Marketing as a sector employs people across a range of entry levels, taking on roles with titles such as: Marketing and digital marketing manager; Communications director; Brand and digital brand manager; Public relations manager; Chief digital officer; Chief information officer;
