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Graduate Certificate of Strategic Communication
La Trobe University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00115M
Learn modern skills for a new communication era The evolution of digital media has transformed communication. Print media, direct mail and advertising are the old, and big data, social media and campaigns are the new way of communicating. La Trobe's Graduate Certificate of Strategic Communication gives you the skills to succeed in this rapidly-changing industry. You'll develop a strong foundation in communication with core subjects in strategy, writing, research, issues and crisis management along with political communication. Our range of electives helps you build the necessary skills to pursue a communication career in areas such as politics, public relations or digital marketing communication. You'll learn: Political communication Discover the vital role communication plays in the government to influence public opinion. Strategic communication writing Learn how to write to meet the strategic communication needs of an organisation.
Structure
The Graduate Certificate of Strategic Communication is a 60-credit point course that consists of: Successful completion of 15 credit points of core-choice subjects Successful completion of 45 credit points from the prescribed Elective List.
Subjects
- First Year Subjects: Academic Integrity Module
- Issues Management in Strategic Communication
- Strategic Political Communication
Standard entry requirements
- Postgraduate: Prerequisites - Course specific requirements - Australian Bachelor degree or equivalent.Applicants to the course require an Australian three-year undergraduate degree, or approved international equivalent, in the humanities and social sciences or cognate discipline.
- Postgraduate: Prerequisites - Course specific requirements - GPA - grade point average (GPA) 60%
- Postgraduate: Prerequisites - Course specific requirements - WAM - Weighted Average Mark (WAM) 60%
- Postgraduate: Prerequisites - Undergraduate requirements - Successful completion of an Australian bachelor degree (or equivalent).
- International: IELTS - 6.5 < 6.0 (PG minimum) - 6.5 IELTS (Academic) with no individual band less than 6.0.
- Note: This course may be subject to alternative or extra entry requirements depending on your life circumstances and/or work experience. For the complete entry requirements, please search for your course on the La Trobe website: latrobe.edu.au/courses
