Type of institution: University/Higher Education Institution
Learn modern skills for a new communication era The evolution of digital media has transformed communication. Print media, direct mail and advertising are the old, and big data, social media and campaigns are the new way of communicating. La Trobe's Graduate Certificate of Strategic Communication gives you the skills to succeed in this rapidly-changing industry. You'll develop a strong foundation in communication with core subjects in strategy, writing, research, issues and crisis management along with political communication. Our range of electives helps you build the necessary skills to pursue a communication career in areas such as politics, public relations or digital marketing communication. You'll learn: Political communication: Discover the vital role communication plays in the government to influence public opinion. Strategic communication writing: Learn how to write to meet the strategic communication needs of an organisation. Research applications in strategic communication: Gain an understanding of how research underpins communication campaigns. The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 8.
60 credit points: 6 months full time. Comprising 1 core choice and 3 electives.
- Core-choice: STC5CPS: Strategic Political Communication
- STC5MSI: Issues Management in Strategic Communication
- Electives: STC5ATS: Strategic Communication Strategy
- STC5IRW: Strategic Communication Writing
- STC5COS: Strategic Communication in Society
- STC5SER: Strategic Communication Research
- POL5CAE: Campaigns and Elections
- JRN5SMP : Social Media Practice and Journalism.
Standard entry requirements
- For non-cognate entry: Australian Bachelor degree or international equivalent with a 60% WAM
- For cognate entry: Australian Bachelor degree (or international equivalent) in the humanities and social sciences or related discipline, with a 60% WAM
- Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor degree, may be considered.
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