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Graduate Diploma of Business - Arts and Cultural Management
Deakin University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00113B
This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors. Students will develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.
Structure
- 8 credit points total including: 6 core units
- 2 elective units
- Students also complete one zero credit point academic integrity module.
Subjects
- Arts and cultural management
Standard entry requirements
- Bachelor Degree or higher
- Or at least two years of relevant work experience*
- Or evidence of academic capability judged to be equivalent
- Selection is competitive, meeting these minimum requirements or their equivalents does not guarantee selection into this course
- All applicants must meet the minimum English language requirements. Please refer to this course entry on the Deakin University website to read about ways of satisfying the English language proficiency requirement
- *Note: Must be in Arts and Cultural Management field
Study pathways
Students who complete the Graduate Diploma of Business - Arts and Cultural Management may be eligible for entry into the Master of Business - Arts and Cultural Management.
Further information
This course is only offered in Cloud (online) mode
