Bachelor of Business - Marketing

Charles Sturt University (CSU)

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00005F

Charles Sturt's business marketing course focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses.


Students must complete 192 points at pass level or better (24 subjects). These subjects are a combination of core subjects, specialisation subjects and electives.


  • Marketing- you may also study a second study area - you can choose from business or non business areas, including advertising, cultural heritage management, management, communication and digital media, organisational communication and public relations
  • psychology and sociology.

Standard entry requirements

Year 12 or equivalent

Study pathways

Honours Year is available. Charles Sturt University frequently recognises prior learning including study at other institutions in many of its degrees. Each request for credit is individually assessed prior to the commencement of the course.

Study information

Campus Fees Mid year intake Attendance
Bathurst International: $74,400 No
  • Full-time : 3 years
  • Part-time : 6 years
Albury-Wodonga International: $74,400 No
  • Part-time : 6 years
  • Full-time : 3 years
Distance Education International: $74,400 No
  • Online/Off-campus : 6 years
CSU Study Centre - Sydney International: $78,720 Yes
  • Full-time : 3 years
CSU Study Centre - Melbourne International: $78,720 Yes
  • Full-time : 3 years

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