Advanced Diploma of Marketing and Communication

Academies Australasia Institute Pty Ltd

Type of institution: Registered Training Organisation
Level: Pre-degree
CRICOS: 02398A

This qualification is part of the Business Services Training Package. It reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Structure

  • 12 units: 3 core
  • 9 elective

Subjects

  • Core: Develop a marketing plan
  • Develop and implement strategic plans
  • Develop an advertising campaign. Electives: Manage advertising production
  • Evaluate campaign effectiveness
  • Research global design trends
  • Plan and establish compliance management systems
  • Develop and implement strategies for intellectual property management
  • Evaluate international marketing opportunities
  • Design and develop an integrated marketing communication plan
  • plus more.

Standard entry requirements

Have completed all core units in Diploma of Marketing and Communication

Study information

Campus Fees Mid year intake Attendance
Sydney International: $16,000 No No information available
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